Serving happy customers in West Michigan since 2014

We take pride in providing quality products that bring our customers much joy. Pfaff Jewelers is family owned and operated and we stand by our products and services. Visit us and you’ll see the difference.

JEWELRY REPAIR | WATCH REPAIR | WATCH BATTERIES
CUSTOM DESIGN | ESTATE JEWELRY | WE BUY GOLD

Learn About Our Services

WHAT OUR CLIENTS SAY

"Love love love this jewelry store! Kendra does AHHH-MAZING customized work!! She exceeded my expectations! And I could not be happier! Thanks for making me a customer that is beyond thankful! Looking forward to doing business in the near future!"

Cassie W.

"Highly recommend Pfaff Jewelers! Kendra recently helped my mom and I create a custom ring with diamonds from a family heirloom. The ring turned out gorgeous and we couldn’t be happier with the quality."

Sandy B.

"If you are looking for a place that treats you like family this is the place to go. The staff is amazing, and truly care about your experience. They go above and beyond. If you are in need of something for that special moment, or something to just spoil yourself, this is the place to go."

Amie G.

"Kendra was super friendly and helpful! She was personable and took time to understand what I wanted and helped me find the perfect gift. Because of my great experience, I would highly recommend this jeweler and shop here again."

Jared H.

"Pfaff is perfect for your big purchases and your daily purchases. Personal attention to detail and great selection are wonderful, the customer service is top of the line!!!"